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Before buying your chosen shoes, carefully check the rest of the store's offer. If among hundreds of products you find suspicious shoe models at strange prices, you can be 100% sure that you are moving to a point of sale offering counterfeits. If you already know that the shoes you have chosen cost an average of PLN 500 on the manufacturer's website, here they are half that price, or they have been sold out everywhere else, and the seller somehow still offers them in full sizes, also make your purchase somewhere else. Another element that can give away a dishonest trader are the photos of the product itself. Even if the website design does not differ from current standards, if the photos of the shoes are of poor quality, plus they cannot be enlarged satisfactorily, you may suspect that something is wrong.
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These days it is definitely harder to tell a fake product from an original one. You need to be aware that sometimes even when you are almost 100% convinced that a given item, even the one you are already holding in your hand, is legit, it may turn out differently in the end. While tracking the counterfeit sneaker market, we have reached foreign manufacturers who have expanded their network of contacts and mastered copying original Nike or adidas shoes to such an extent that they obtain some of the materials from the same factories as them! That is why you need to be fully aware that there is a lot of non-original adidas Yeezy Boost 350 V2 in circulation , in which the Boost foam comes from the same manufacturer as in the original - for real.